Nublue Kicks Off Official Soccer Schools’ Fresh New Look

Nublue kicks off the first quarter with the launch of a website design refresh for the English Football League Trust’s (EFL) website ‘Official Soccer Schools’. The refresh has updated the look of the Magento site and made it more responsive on mobile devices.

The redesign includes a complete restructuring of the layout of the site, with the most notable change being the addition of bespoke landing pages for each club to act as an intermediary between the main homepage and the product listing page. These landing pages show visitors the top three courses offered by the specific club, a brief introduction, small picture gallery and testimonials from other parents and players. The EFL Trust wanted to offer first time users of ‘Official Soccer Schools’ a place to really get a feel for the clubs, build trust with potential newcomers and allow them to see what’s popular with each club and any upcoming events.

“It was a pleasure to work on the project and with the EFL Trust team. Together we’ve rejuvenated the site by combining strong branding with a more thoughtful, easier to navigate site structure and created something we can all be proud of.